Industry on HBO
S1 Social Campaign
No reward without a little risk.
The Brief: Launch a digital-first campaign, social profiles, and promotion that taps into the captivating energy of the series, drives tune-in, and builds series awareness and buzz.
The Execution: Pull back the curtain, exposing the scandalous, financial workplace dynamics and complex character relationships to hook audiences and foster authentic connections to the series.
Bonus: Elevate the social profiles of an unfamiliar cast.
Followers: 11.7K in 60 days (IG)
Impressions: 898K in 60 days (IG)
444K Video Views in 60 Days (IG)
+92% Lead Talent's Following