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Industry on HBO

S1 Social Campaign

No reward without a little risk.


The Brief: Launch a digital-first campaign, social profiles, and promotion that taps into the captivating energy of the series, drives tune-in, and builds series awareness and buzz.


The Execution: Pull back the curtain, exposing the scandalous, financial workplace dynamics and complex character relationships to hook audiences and foster authentic connections to the series.

Bonus: Elevate the social profiles of an unfamiliar cast.

Annual Review: 

  • Followers: 11.7K in 60 days (IG)

  • Impressions: 898K in 60 days (IG)

  • 444K Video Views in 60 Days (IG) 

  • +92% Lead Talent's Following

Social Snapshot

To capture the spirit of power-hungry recent graduates entering the world of international finance, we took the voice of a fellow intern - competitive, young, revealing, and culturally relevant.

Elevating Talent

We centered unknown talent among a dedicated audience by highlighting the personalities of cast members beyond their on-screen drama to increase their social following.

They said it, not me... 

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