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Industry on HBO
S1 Social Campaign
No reward without a little risk.
The Brief: Launch a digital-first campaign, social profiles, and promotion that taps into the captivating energy of the series, drives tune-in, and builds series awareness and buzz.
The Execution: Pull back the curtain, exposing the scandalous, financial workplace dynamics and complex character relationships to hook audiences and foster authentic connections to the series.
Bonus: Elevate the social profiles of an unfamiliar cast.
Annual Review:
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Followers: 11.7K in 60 days (IG)
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Impressions: 898K in 60 days (IG)
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444K Video Views in 60 Days (IG)
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+92% Lead Talent's Following
Social Snapshot
To capture the spirit of power-hungry recent graduates entering the world of international finance, we took the voice of a fellow intern - competitive, young, revealing, and culturally relevant.
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ELEVATING TALENT
We centered unknown talent among a dedicated audience by highlighting the personalities of cast members beyond their on-screen drama to increase their social following.
They said it, not me...
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