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NO REWARD WITHOUT RISK
Industry on HBO
S1 Social Campaign
What do you get when you take five college grads all vying for a permanent position at a top investment bank and throw them into a toxic work environment?
The Brief: Launch a digital-first campaign, social profiles, and promotion that taps into the captivating energy of the series, drives tune-in, and builds series awareness and buzz.
The Execution: Pull back the curtain, exposing the scandalous, financial workplace dynamics and complex character relationships to hook audiences.
Bonus: Use a young, relevant, revealing, witty, and dramatic tone of voice.
Followers: 11.7K in 60 days (IG)
Impressions: 898K in 60 days (IG)
444K Video Views in 60 Days (IG)
To capture the spirit of power-hungry recent graduates entering the world of international finance, we took the voice of a fellow intern - competitive, young, revealing, and culturally relevant.
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