Challenge: People are unaware of New York State's word-class destinations outside of NYC.

 

Solution: ​Inspire curiosity and engage potential travelers at key moments in the consumer journey.

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Results: 

• +366% Y/Y Website Impressions Growth

• +73% Y/Y Engagement Growth

• +47% Y/Y Instagram Followers Growth

• +16% Y/Y Instagram Stories Impressions Growth

• Things travelers said: "What a great trip! Your posts got me wanting to plan our family's next road trip."

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Recognition: ​

• Shorty Award GOLD - Instagram Presence

• Shorty Award SILVER - Travel & Tourism

• Shorty Award FINALIST - Facebook