FIND WHAT YOU LOVE
I LOVE NY
UGC Campaign / Always On Social
"What a great trip! Your posts got me wanting to plan our family's next road trip."
Challenge: People are unaware of New York State's word-class destinations outside of NYC.
Solution: Inspire curiosity and engage potential travelers at key moments in the consumer journey.
+366% Y/Y Website Impressions Growth
+73% Y/Y Engagement Growth
+47% Y/Y Instagram Followers Growth
+16% Y/Y Instagram Stories Impressions Growth
Shorty Award GOLD - Instagram Presence
Shorty Award SILVER - Travel & Tourism
Shorty Award FINALIST - Facebook