FIND WHAT YOU LOVE

I LOVE NY

UGC Campaign / Always On Social

"What a great trip! Your posts got me wanting to plan our family's next road trip."

Challenge: People are unaware of New York State's word-class destinations outside of NYC.

 

Solution: ​Inspire curiosity and engage potential travelers at key moments in the consumer journey.

Results: 

  • +366% Y/Y Website Impressions Growth

  • +73% Y/Y Engagement Growth

  • +47% Y/Y Instagram Followers Growth

  • +16% Y/Y Instagram Stories Impressions Growth

Recognition:

  • Shorty Award GOLD - Instagram Presence

  • Shorty Award SILVER - Travel & Tourism

  • Shorty Award FINALIST - Facebook

Social Snapshot