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FIND WHAT YOU LOVE
I LOVE NY
UGC Campaign / Always On Social
"What a great trip! Your posts got me wanting to plan our family's next road trip."
Challenge: People are unaware of New York State's word-class destinations outside of NYC.
Solution: Inspire curiosity and engage potential travelers at key moments in the consumer journey.
Results:
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+366% Y/Y Website Impressions Growth
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+73% Y/Y Engagement Growth
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+47% Y/Y Instagram Followers Growth
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+16% Y/Y Instagram Stories Impressions Growth
Recognition:
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Shorty Award GOLD - Instagram Presence
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Shorty Award SILVER - Travel & Tourism
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Shorty Award FINALIST - Facebook
Social Snapshot
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