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I Love NY

UGC/Always-On Social Campaign

Find what you love in New York State.


Challenge: People are unaware of New York State's word-class destinations outside of NYC.


Solution: ​Inspire curiosity and engage potential travelers at key moments in the consumer journey.


  • +366% Y/Y Website Impressions Growth

  • +73% Y/Y Engagement Growth

  • +47% Y/Y Instagram Followers Growth

  • +16% Y/Y Instagram Stories Impressions Growth

  • Things travelers said: "What a great trip! Your posts got me wanting to plan our family's next road trip."


  • Shorty Award GOLD - Instagram Presence

  • Shorty Award SILVER - Travel & Tourism

  • Shorty Award FINALIST - Facebook

Social Snapshot

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