I'm Alison, or Ali for short. I eat words for breakfast, and puns are the cherry on top of that perfect, fluffy stack of pancakes. (I'm also a brunch enthusiast, what can I say?)

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On my site, you'll find my bread and butter (anyone else getting hungry reading about all this food?): copywriting and strategy.

 

I like to use my words to make people smile, laugh, and take action. The "take action" part is especially important because statistically speaking, it is 100% easier not to do something than to do it.

 

Aside from my passion for quoting John Mulaney, here are some of my other interests:

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• Eating copious amounts of ice cream despite my lactose intolerance

• Watching competition baking shows and thinking, "I could totally make that"

• Coming up with silly song parodies

• Plunging into niche TikTok black holes 

• Agonizing over crossword puzzles (yes, that includes Wordle)

• Turning everything into a game (grocery shopping = scavenger hunt)

• Playing frisbee with my super mutt pup, Sunny