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The Real World on Facebook Watch
S1 Social Campaign
The Real World reboot is back on Facebook Watch... now what?
Let's stop being polite, and start getting real.
Challenge: Bring the OG reality series to a new platform in a real world that's now more complicated and connected than ever before.
Solution: Tell the true story from the roommates perspective, giving fans a more authentic connection to the series.
Results:
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3k+ Facebook Group Members in 90 Days
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7.6k IG Followers in 30 Days - now at 11.3k
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~10M Organic impressions/week on Instagram
Social Snapshot
On Instagram, all content is from the roommate’s perspective, providing fans with an intimate, raw, and authentic experience straight from the 7 strangers’ phones. We used the content captured on set and crafted content to match the episodic themes of the series week over week.
The team concepted and executed the first-ever Official Real World Facebook Group, which rolled out topics and content in real time corresponding with daily clip drops, serving new and loyal fans alike.
IG STORIES & IGTV
We redefined the confessional for 2019 and brought it to life across Instagram Stories and IGTV.
PAID CREATIVE
Our paid creative brought topics of the show to life as a way to hook users.
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