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The Real World
on Facebook Watch

S1 Social Campaign

The Real World reboot is back on Facebook Watch... now what?Let's stop being polite, and start getting real.


Challenge: Bring the OG reality series to a new platform in a real world that's now more complicated and connected than ever before. 


Solution: ​Tell the true story from the roommates perspective, giving fans a more authentic connection to the series.


  • 3k+ Facebook Group Members in 90 Days

  • 7.6k IG Followers in 30 Days - now at 11.3k

  • ~10M Organic impressions/week on Instagram

Social Snapshot

On Instagram, all content was from the roommate’s perspective, which provided fans with an intimate, raw, and authentic experience straight from the 7 strangers’ phones. We used the footage captured on set and crafted content to match the episodic themes of the series week over week.

The team concepted and executed the first-ever Official Real World Facebook Group, which rolled out topics and content in real time corresponding with daily clip drops, serving new and loyal fans alike.

Confessionals Transformed


We redefined the confessional for 2019 and brought it to life across Instagram Stories and IGTV.

Paid Creative

Our paid creative brought topics of the show to life as a way to hook users in IG Stories.

To Industry
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