STOP BEING POLITE, START GETTING REAL

The Real World on Facebook Watch

S1 Social Campaign

The Real World reboot is back on Facebook Watch... now what?

Challenge: Bring the OG reality series to a new platform in a real world that's now more complicated and connected than ever before.

 

Solution: Tell the true story from the roommates perspective, giving fans a more authentic connection to the series.

Results: 

  • 3k+ Facebook Group Members in 90 Days

  • 7.6k IG Followers in 30 Days - now at 11.3k

  • ~10M Organic impressions/week on Instagram

Social Snapshot