STOP BEING POLITE, START GETTING REAL
The Real World on Facebook Watch
S1 Social Campaign
The Real World reboot is back on Facebook Watch... now what?
Challenge: Bring the OG reality series to a new platform in a real world that's now more complicated and connected than ever before.
Solution: Tell the true story from the roommates perspective, giving fans a more authentic connection to the series.
3k+ Facebook Group Members in 90 Days
7.6k IG Followers in 30 Days - now at 11.3k
~10M Organic impressions/week on Instagram