AN UNLIKELY BOND

City On a Hill on Showtime

S1 Social Campaign

A cynic and an idealist for an unlikely alliance to fix the crime-riddled streets of 1992 Boston.

Challenge: Drive linear tune-in to Showtime’s new signature original series, City on a Hill and combat the reduced social activity and appointment viewing during the Summer.

 

Solution: Show the fans that City on a Hill is not just another cops and robbers show, but a captivating drama, by putting the characters’ unique perspectives front & center, highlighting timely political references and unraveling complex cases alongside fans every week.

Results: 

  • 2.2M Twitter Impressions in under 3 months

  • 20K Total FB Group Engagements in under 3 months

  • 820 Instagram Saves across 100 posts

Social Snapshot