AN UNLIKELY BOND
City On a Hill on Showtime
S1 Social Campaign
A cynic and an idealist for an unlikely alliance to fix the crime-riddled streets of 1992 Boston.
Challenge: Drive linear tune-in to Showtime’s new signature original series, City on a Hill and combat the reduced social activity and appointment viewing during the Summer.
Solution: Show the fans that City on a Hill is not just another cops and robbers show, but a captivating drama, by putting the characters’ unique perspectives front & center, highlighting timely political references and unraveling complex cases alongside fans every week.
2.2M Twitter Impressions in under 3 months
20K Total FB Group Engagements in under 3 months
820 Instagram Saves across 100 posts