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The Westminster Kennel Club Dog Show
Social Campaign
Challenge: Find new ways to engage dog-loving audiences and create sharability for those attending the event in person and from home.
Solution: Launch a multi-platform social campaign to bring Westminster week to audiences worldwide.
Results:
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x2 Shorty Award Winner: Best in Pets & Animals
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713K One Week Total Engagements
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5.5M One Week Total Video Views
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1.16M One Week IG Story Views
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764.5M Total Giphy Views
Boots on the ground coverage
In addition to the lead up to the event, I participated in live event coverage, which included on-site content capture, community management, and real-time Instagram Story creation throughout the entire 3 day event.
Social Snapshot
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