IT'S RAINING DOGS & DOGS

The Westminster Kennel Club Dog Show 

Social Campaign

Challenge: Find new ways to engage dog-loving audiences and create sharability for those attending the event in person and from home.

 

Solution: Launch a multi-platform social campaign to bring Westminster week to audiences worldwide.

Results: 

  • x2 Shorty Award Winner: Best in Pets & Animals

  • 713K One Week Total Engagements

  • 5.5M One Week Total Video Views

  • 1.16M One Week IG Story Views

  • 764.5M Total Giphy Views

Social Snapshot

TWITTER