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The Westminster Kennel Club Dog Show 
Social Campaign

Challenge: Find new ways to engage dog-loving audiences and create sharability for those attending the event in person and from home.


Solution: Launch a multi-platform social campaign to bring Westminster week to audiences worldwide.


  • x2 Shorty Award Winner: Best in Pets & Animals

  • 713K One Week Total Engagements

  • 5.5M One Week Total Video Views

  • 1.16M One Week IG Story Views

  • 764.5M Total Giphy Views

Boots on the ground coverage

In addition to the lead up to the event, I participated in live event coverage, which included on-site content capture, community management, and real-time Instagram Story creation throughout the entire 3 day event.

Social Snapshot


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