IT'S RAINING DOGS & DOGS
The Westminster Kennel Club Dog Show
Challenge: Find new ways to engage dog-loving audiences and create sharability for those attending the event in person and from home.
Solution: Launch a multi-platform social campaign to bring Westminster week to audiences worldwide.
x2 Shorty Award Winner: Best in Pets & Animals
713K One Week Total Engagements
5.5M One Week Total Video Views
1.16M One Week IG Story Views
764.5M Total Giphy Views