Challenge: Find new ways to engage dog-loving audiences and create sharability for those attending the event in person and from home.

 

Solution: ​Launch a multi-platform social campaign to bring Westminster week to audiences worldwide.

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Results: ​

• x2 Shorty Award Winner: Best in Pets & Animals

• 713K One Week Total Engagements

• 5.5M One Week Total Video Views

• 1.16M One Week IG Story Views

• 764.5M Total Giphy Views

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