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Pen15 on Hulu

S1 Social Campaign

For those who were teens during the 2000s, it was a time of AIM away messages, Spice Girls, and entirely too much Gap “Dream.” This nostalgia was our campaign superpower.

Homework: Bring the Hulu Original PEN15 to life on Instagram and Twitter using a unique social voice and community management tactics.

Extra Credit: Drive viewership to a new half-hour comedy series and cultivate an engaged community that lasts beyond binge.

Grade: 

  • Followers: 47K in 90 days (TW +IG)

  • Impressions: 25M Impressions 90 days (TW +IG)

  • 2.4M Video Views in 90 days (IG)

  • Some posts reach 4x the follower count (IG)

  • Spotify Playlist: 2.8K Followers 

Recognition: 12th Annual Shorty Award Finalist 

Social Snapshot

COMMUNITY MANAGEMENT

IG STORIES

  • LinkedIn

© 2021 by Alison Gips.