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Pen15 on Hulu
S1 Social Campaign
For those who were teens during the 2000s, it was a time of AIM away messages, Spice Girls, and entirely too much Gap “Dream.” This nostalgia was our campaign superpower.
Homework: Bring the Hulu Original PEN15 to life on Instagram and Twitter using a unique social voice and community management tactics.
Extra Credit: Drive viewership to a new half-hour comedy series and cultivate an engaged community that lasts beyond binge.
Followers: 47K in 90 days (TW +IG)
Impressions: 25M Impressions 90 days (TW +IG)
2.4M Video Views in 90 days (IG)
Some posts reach 4x the follower count (IG)
Spotify Playlist: 2.8K Followers
Recognition: 12th Annual Shorty Award Finalist