Sally Hansen Always On Social, Website, and Campaigns
Sally Hansen puts salon possibilities in your hands. Literally.
...And as the creative lead on the Sally Hansen account, I help put entertaining and inspiring content in people's social feeds.
Always On Social Snapshot
Coachella & Miami Swim Week
I developed the social concepts, briefed our ambassadors, built shot lists, and helped bring the content to life. Sometimes it meant being behind the camera. Sometimes it meant directing remotely.
Concepting · Creative Direction · Creator Briefing · Production · Shot Lists · Post Copy
Sally Hansen Website Copy
I overhauled Sally Hansen's website copy, bringing the brand's voice to every corner of the customer experience. From product pages to brand storytelling, I aimed to make every word feel unmistakably Sally Hansen.
Here's a little taste, but check out the full site here.
And honestly... there's more.
Like, a lot more. Basically, I come up with fun social content ideas and turn them into fully realized executions. My specialty is figuring out how to make product benefits and messaging come through organically in creative content.