SPACE IS SERIOUS WORK

Moonbase 8 on Showtime

S1 Social Campaign

Moonbase 8: a workplace comedy with a twist.

Preparing for Launch: Build an in-world Instagram account, developing a cult-like fandom who appreciates the quality and authenticity of our content -- a small but mighty fan base.

 

Mission: Deploy an in-world content strategy and out-of-this-world tentpole activations to drive industry recognition, build a highly-engaged fandom, and shareable experiences for talent & partners alike.

Mission Accomplished: 

  • 8.4% Average Engagement Rate (IG)

    • 180% above industry avg.​

  • 3.5k IG Followers

  • 60K impressions in 60 days (IG)

  • Positive industry recognition: Adweek Press

Social Snapshot

  • LinkedIn

© 2021 by Alison Gips.