Moonbase 8 on Showtime
S1 Social Campaign
Space is serious work.
Preparing for Launch: Build an in-world Instagram account, developing a cult-like fandom who appreciates the quality and authenticity of our content -- a small but mighty fan base.
Mission: Deploy an in-world content strategy and out-of-this-world tentpole activations to make the mundane memorable and serve as an extension to the seriously funny story.
8.4% Average Engagement Rate (IG)
180% above industry avg.
3.5k IG Followers
60K impressions in 60 days (IG)
Positive industry recognition: Adweek Press