Say it like it is.

 

Challenge: Following a highly acclaimed first season, we were tasked with developing a social campaign that spoke to the series’ new format, new talent, and shift in tone rooted in magical realism.

 

Solution: 

1. Acclaim: Build off S1 acclaim and promote the new back-to-back episode format. 

2. Show the stars: Give big name guest talent social assets that they want to share to activate their fanbase.

3. Creative refresh: Blur the line between realism and fantasy to plus up the award-winning S1 creative.

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Results: 

• 75.6M Impressions in 50 days (IG, TW, FB)

• 34.8M Video Views in 50 days (IG, TW, FB)

• 6.0M Engagements in 50 days (IG, TW, FB)

• 1,768% increase of Instagram Followers in < 50 Days