Kidding on Showtime
Season 2 Social Campaign
Say it like it is.
Challenge: Following a highly acclaimed first season, we were tasked with developing a social campaign that spoke to the series’ new format, new talent, and shift in tone rooted in magical realism.
Acclaim: Build off S1 acclaim and promote the new back-to-back episode format.
Show the stars: Give big name guest talent social assets that they want to share to activate their fanbase.
Creative refresh: Blur the line between realism and fantasy to plus up the award-winning S1 creative.
75.6M Impressions in 50 days (IG, TW, FB)
34.8M Video Views in 50 days (IG, TW, FB)
6.0M Engagements in 50 days (IG, TW, FB)
1,768% increase of Instagram Followers in < 50 Days