SAY IT LIKE IT IS

Kidding on Showtime

S2 Social Campaign

In Kidding Season 1, Jeff Pickles was trapped in a self-created jar: Mr. Pickles Puppet Time. 

Challenge: Following a highly acclaimed first season, we were tasked with developing a social campaign that spoke to the series’ new format, new talent, and shift in tone rooted in magical realism.

 

Solution: 

  1. Acclaim: Build off S1 acclaim and promote the new back-to-back episode format. 

  2. Show the stars: Give big name guest talent social assets that they want to share to activate their fanbase.

  3. Creative refresh: Blur the line between realism and fantasy to plus up the award-winning S1 creative.

Results: 

  • 75.6M Impressions in 50 days (IG, TW, FB)

  • 34.8M Video Views in 50 days (IG, TW, FB)

  • 6.0M Engagements in 50 days (IG, TW, FB)

  • 1,768% increase of Instagram Followers in < 50 Days 

Social Snapshot

  • LinkedIn

© 2021 by Alison Gips.