Cheddar is a live, post-cable news network in New York City, covering the latest in tech, media, politics and business. As the social media intern, I dipped into my design skills and made numerous graphics using Adobe Photoshop, InDesign and Illustrator, that appeared in Cheddar’s daily newsletter and Instagram page.
These graphics were meant to build and maintain a strong relationship with the Instagram audience as well as help drive up Cheddar’s following. Every graphic utilized Cheddar’s branding in the bottom right corner.
GRAPHICS AND TWEET COPY
As the social media intern, I cut over 20 clips daily in real-time. I then carefully crafted Twitter copy and descriptions for each one, all while maintaining Cheddar’s unique voice—a knowledgeable but down-to-earth friend giving you updates on the news.